Media Essentials 9781457693762 | 9781319116880 Textbook Exchange BSU

Media Essentials

3rd Edition

A Brief Introduction

Richard Campbell; Christopher R. Martin; Bettina Fabos
eISBN-13: 9781319116880

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Additional Book Details

Media Essentials focuses on the most pivotal aspects of mass communication, and its new edition is more effective than ever at helping students understand the everchanging mass-media landscape. It features new Media Convergence and Media Literacy boxes plus specific, detailed case studies; a newly integrated chapter on the history of journalism; and an expanded program of video clips on LaunchPad that drive home the book's approach to media literacy and analysis.

Sold By Bedford/St. Martin's
ISBNs 9781457693762, 9781457693762, 1319116884, 9781319116880
Language English
Number of Pages 624
Edition 3rd